Question Four: Who would be the audience for your media product?

The first of my target audience would be:

Gender - Male

Age - 15 to 25

Nationality - White British

Interests and personality - Those who watch my films will have a keen interest in popular cultre, such as music and film, whilst also being up to times with current technological advances in society. The audience will be those who have an active social life and seek thrills.

They would spend their money on? -  They would spend their money on materalistic items such as clothing, video games, films and music, the kind of items that are produced to reduce boredom and to entertain. They would also spend their money on socializing such as going to the cinema, gigs and eating out.

What type of media consumer are they? - This target audience would have interest in British teen-drama's/comedies such as Skins and The Inbetweeners, whilst also opting for drama's such as This Is England 1986. They would enjoy films such as Sin City, 300 and The Illusionist whilst also enjoying the odd blockbuster, the thrill of horror movies such as The Shinning and alien invasion film Attack The Block and cult-comedies such as Superbad and American Pie. They might not read novels, but may read popular culture magazines such as film magazine Empire and Nuts/Zoo. They would also use their mobile phones to visit soical networking sights such as Facebook and Twitter via the devices.


The second target audience will be;

Gender - Male

Age - 30 to 45

Nationality - White British

Interests and Personality - My film will be aimed towards a male who has children of a similar age as the protagonist, they would also be a family man, who spends a lot of time with his children. They would also have a healthy social life and have some knowledge of cultures developing in society through media outlets such as the news.

They would spend their money on? - They would spend their money on their family, whilst also buying items such as gagets, iphones and computers to forfill their male needs. They may have a tendency to rent before buying their films and tend to watch films when they are on TV as oppose to buying also. He would never really go to the cinema and would only go to socialize at the pub, once a week or so.

What media consumer is your audience? - My audience would watch tv espisodes such as Luther, Dexter and HBO mini-series, as oppose to watching soap opera's. He would also enjoy classic horror films such as An American Werewolf In London and the Halloween films, and would watch any movie that had a relativly interesting synopsis. They would have little interest in modern music, but may still listen radio one for causal listening.

What Kind of advertising would the film attract? -

• The film would attract advertising for Adidas and other sporting good products as the audience will be predominantly young males, which is their demographic for the product.

• Phone companies could also advertise as the audience would be up to date with technological advancements and therefore they would have keen interest in the latest gadget's that will come out, as having the newest phone is considered "cool".

• The film could also attract advertisers of fast food, such as Mcdonalds and KFC, as the outlets are very popular with young people and those with a family.

•  It could also attract advertisments from video-games for the xbox, PS3, Wii ect, this is as male demographically are the audience for video-games and therefore an advertisment for the new Call Of Duty would be pinpointing the correct demographic.